Case Study2

1.)Why did the IT group at Royal Caribbean have such poor performance and business status in the company?
Because,the IT goup at Royal Caribbean was a very tradidional organization:command and control.It was a traditional 70's data processing shop.

2.)What are the top three factors in Tom Murphy's turnaround of the IT fucntion at Royal Caribbean?Explain the reason for your choices.
Three top factors in Tom Murphy turnaround of the IT fucntion at Royal Caribbean are communication, metrics and time and respect...My choice is communication because its very important in a business to have a communication all the time to everybody.Communicating to everyone what's the status of business.

3.)Visit the website of Royal Caribbean.Evaluate the effectiveness to attract and serve the travel needs of customers and prospective customers.What could be improved?Outline the business of your idea.
Royal Caribbean website so improved and great because we can see their website a reservation and easy to find out;like passport reqirements,drinking age requirements,preservation page,shore and land excursions,online check-in and also any date range,destination,departure port,ship and there's a lot more.